Hit London plays 2:22, Paranormal Activity and A Ghost in Your Ear are now spooking audiences on and off Broadway amid high demand for communal experiences As we escaped the restrictions of the pandemic, with many also trying to escape the smartphone addiction that was exacerbated by it, there was widespread desire for the in-person communal experience.

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It was a slow crawl back with casualties along the way but as the Hollywood and Broadway box office return to pre-pandemic levels this year, our craving for IRL thrills appears to be stronger than ever. It’s why Imax and 4DX formats are breaking records, concert attendance is at a new high according to a mid-year report and the most recently tracked season of New York theatre grossed more than the previous.

It also helps to explain why the hottest tickets of the fall are for plays in the most communal genre of all: horror. Continue reading...

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