While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating. By launching more advanced workout metrics, Oura is looking to differentiate itself from competitors as the smart ring market gets more crowded.
Oura adds new fitness metrics to show how workouts impact your body
Source: TechCrunch · Published:
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