Pet owners looking to keep closer tabs on adventurous cats and dogs can currently pick up discounted satellite-connected tracking hardware. According to The Verge, device maker Fi has launched a 30 percent discount across its lineup of location-monitoring collars.

The promotional pricing is available for a limited window, running only until October 25th. Buyers must enter the coupon code SCARY during the online checkout process to receive the price reduction, the report states.

Tracking Tech and Background

The hardware markdown applies to multiple satellite-enabled models designed to locate roaming animals. These devices have grown increasingly popular among owners who travel with their pets or manage independent animals that frequently wander off.

While companion animal wearables have evolved significantly in recent years, hardware costs and recurring subscription fees often present a barrier for everyday consumers. Similar retail discounts frequently arrive alongside broader consumer electronics shifts, such as when PC shipments dropped over 20 percent in Q3 due to RAM price hikes, forcing manufacturers to adjust promotional strategies across multiple tech sectors.

Why This Matters

This discount lowers the financial barrier for pet safety tools, which directly impacts owners living in rural areas or households with high-escape-risk animals. Reliable satellite location tracking can mean the difference between a quick recovery and a lost pet, though ongoing subscription costs required by these ecosystems remain a long-term financial consideration for buyers.

What to watch: Future holiday sales cycles will likely determine whether competitor brands respond with matching discounts before the end of the fourth quarter.

Sources: The Verge